AI signals

What should my site tell AI crawlers?

AI signals is about what you tell AI clients once they are in: the rules you declare for each kind of bot. It matters to a machine because it can only respect a preference it can read, and a stated rule is the difference between a choice you made and an accident it has to guess at. Below are the 1 check in this course, what each one looks for, and what good looks like. We can read what you declare; we can't see whether a given AI company honours it.

All 1 check count toward your headline score.

The checks in this course

1 check

AI bot rules are explicit and intentional

Should I allow or block AI crawlers?

Naming AI crawlers one by one, rather than leaving them all to a catch-all rule, is a clear, machine-readable statement of which bots may train on your content, which may index it for search, and which may fetch it for a person. It says what you meant; whether those bots can actually read the page is a separate check.

What good looks like An explicit allow/disallow per AI crawler that matches your actual intent.

Read more about AI bot rules

Words you'll meet here

How does your page read to a machine?

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The other courses

See all 86 checks