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Contentful AI readiness statistics

In November 2026, we could only tell which sites run on Contentful where our scanner could read the page, so this page covers those sites and says nothing about how many turned our scanner away.

Updated 04:07 UTC · November 2026

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

All sites on the State of the Web

How Contentful sites land

Every page we read gets a score out of 100, the number at the top of its report (how scoring works). Each row is a range of scores. Where too few sites score in the lowest ranges, they are joined into one row.

  • 91–100 45%
  • 0–90 55%
Show as a table
ScoreShare of sites
91–10045%
0–9055%

A platform is only detectable on a page our scanner could read, so these shares are of the Contentful sites we could read.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

Better or worse

Not enough history yet.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

AI access

  • robots.txt disallows some AI crawlers 7%
  • robots.txt disallows major AI crawlers 0%
Show as a table
What we foundShare of sites
robots.txt disallows some AI crawlers7%
robots.txt disallows major AI crawlers0%

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

What Contentful sites get right and wrong

Passed more often than on the average site: “This page declares its canonical URL” (86%, against 63% of all sites); “Buttons, links and fields have names” (57%, against 37% of all sites); “Search Console / Bing verification” (97%, against 79% of all sites). Least often passed: several checks that no Contentful site we could read passed.

Every check, Contentful against all sites

Share of sites that pass each check, over the sites the check applies to. The Gap column is the difference in percentage points between the two shares; a dash means not enough sites yet.

Check Contentful sites All sites Gap (points)
Served over a secure HTTPS connection 100% >99% Level
HTTP redirects to HTTPS 88% 93% −5 points
No mixed (insecure) content 100% 99% +1 point
Core security headers are set 23% 12% +11 points
Not flagged for malware or phishing 100% 100% Level
No server version leakage 81% 90% −9 points
security.txt is published 17% 4% +13 points
Reached without a redirect chain 100% 98% +2 points
Caching or validation headers are set 90% 94% −4 points
The site settles on one host (www vs non-www) 93% 87% +6 points
robots.txt is present and not over-blocking 100% 88% +12 points
Not accidentally set to noindex 100% 99% +1 point
This page declares its canonical URL 86% 63% +23 points
Mobile viewport is set 88% 91% −3 points
Has a title tag 100% >99% Level
Title fits a search snippet 57% 52% +5 points
Has a meta description 94% 90% +4 points
Description fits a search snippet 67% 61% +6 points
The page has an H1 75% 77% −2 points
Logical heading order 68% 62% +6 points
Topic is consistent across title, H1 and description 64% 57% +7 points
Images have descriptive alt text 91% 90% +1 point
Your page's HTML isn't oversized 99% 98% +1 point
Open Graph tags for sharing 28% 34% −6 points
Twitter/X card tags 54% 69% −15 points
XML sitemap is present and referenced 86% 70% +16 points
Missing pages return a real 404 65% 89% −24 points
Images are optimised 19% 16% +3 points
Language and charset declared 100% 89% +11 points
hreflang for language variants 98% 99% −1 point
Analytics is installed 71% 72% −1 point
Search Console / Bing verification 97% 79% +18 points
A favicon is set 100% 95% +5 points
No meta-refresh redirect 100% 99% +1 point
Your content survives without JavaScript 93% 93% Level
Your answer is in the HTML 91% 92% −1 point
Buttons, links and fields have names 57% 37% +20 points
Semantic HTML landmarks 68% 53% +15 points
Content is scannable in self-contained chunks 88% 89% −1 point
Claims come with figures, quotes or sources 51% 54% −3 points
Section headings are phrased as questions 26% 22% +4 points
Reading the page is affordable for a machine 60% 87% −27 points
No hidden text written for an AI model 100% >99% Level
Sitemap dates tell a machine what changed — 63% —
The links in llms.txt resolve — 87% —
Author / publisher is clear 41% 47% −6 points
A machine-readable published / updated date 0% 13% −13 points
llms.txt is present and valid 22% 23% −1 point
Clean content for agents (Markdown) 3% 6% −3 points
Structured data is present 54% 53% +1 point
Structured data is valid 100% 97% +3 points
FAQ / Q&A schema — 44% —
Organization schema with sameAs 35% 27% +8 points
Right schema type for the page 83% 85% −2 points
Schema facts also appear in the page text — 54% —
Breadcrumb structured data — 23% —
AI crawlers aren't blocked 93% 89% +4 points
Automated visitors can reach your pages — — —
Engines are allowed to quote the page 100% 99% +1 point
Your page arrives quickly 93% 95% −2 points
AI bot rules are explicit and intentional 29% 16% +13 points
Content usage preferences declared 3% 5% −2 points
Resource-discovery Link headers 0% 1% −1 point
No broken links 89% 87% +2 points
Links don't point at redirects 86% 88% −2 points
Descriptive anchor text 98% 99% −1 point
Sensible internal/external link mix 100% 94% +6 points
Links are real links 75% 86% −11 points
Largest Contentful Paint (LCP) — — —
Cumulative Layout Shift (CLS) — — —
Interaction to Next Paint (INP) — — —
Page weight and render-blocking — — —
MCP Server Card 3% 1% +2 points
AI catalog 3% 1% +2 points
A2A Agent Card 0% <1% Level
WebMCP tools in the page 0% 2% −2 points
AI usage preferences (Content-Usage) 0% <1% Level
Licensing terms for AI (RSL) 0% <1% Level
Text-and-data-mining reservation (TDMRep) 0% <1% Level
Markdown version linked from the page 0% 1% −1 point
Content signals agree everywhere — — —
Agent Skills index 1% 1% Level
API catalog 1% 1% Level
OAuth authorization-server metadata 0% 3% −3 points
OAuth protected-resource metadata 0% 2% −2 points
OpenID Connect discovery 0% 2% −2 points
Web Bot Auth (operates a signed bot) 0% <1% Level
Universal Commerce Protocol manifest — 10% —
Auth.md agent registration 1% <1% +1 point
AI discovery via DNS 0% <1% Level

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

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