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Ghost AI readiness statistics

In November 2026, we could only tell which sites run on Ghost where our scanner could read the page, so this page covers those sites and says nothing about how many turned our scanner away.

Updated 04:07 UTC · November 2026

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

All sites on the State of the Web

How Ghost sites land

Every page we read gets a score out of 100, the number at the top of its report (how scoring works). Each row is a range of scores. Where too few sites score in the lowest ranges, they are joined into one row.

  • 91–100 70%
  • 0–90 30%
Show as a table
ScoreShare of sites
91–10070%
0–9030%

A platform is only detectable on a page our scanner could read, so these shares are of the Ghost sites we could read.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

Better or worse

Not enough history yet.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

AI access

  • robots.txt disallows some AI crawlers 10%
  • robots.txt disallows major AI crawlers 2%
Show as a table
What we foundShare of sites
robots.txt disallows some AI crawlers10%
robots.txt disallows major AI crawlers2%

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

What Ghost sites get right and wrong

Passed more often than on the average site: “A machine-readable published / updated date” (67%, against 13% of all sites); “Author / publisher is clear” (97%, against 47% of all sites); “Open Graph tags for sharing” (79%, against 34% of all sites). Least often passed: several checks that no Ghost site we could read passed.

Every check, Ghost against all sites

Share of sites that pass each check, over the sites the check applies to. The Gap column is the difference in percentage points between the two shares; a dash means not enough sites yet.

Check Ghost sites All sites Gap (points)
Served over a secure HTTPS connection 100% >99% Level
HTTP redirects to HTTPS 95% 93% +2 points
No mixed (insecure) content 100% 99% +1 point
Core security headers are set 8% 12% −4 points
Not flagged for malware or phishing 100% 100% Level
No server version leakage 74% 90% −16 points
security.txt is published 2% 4% −2 points
Reached without a redirect chain 99% 98% +1 point
Caching or validation headers are set 98% 94% +4 points
The site settles on one host (www vs non-www) 95% 87% +8 points
robots.txt is present and not over-blocking 99% 88% +11 points
Not accidentally set to noindex 100% 99% +1 point
This page declares its canonical URL 94% 63% +31 points
Mobile viewport is set 99% 91% +8 points
Has a title tag 100% >99% Level
Title fits a search snippet 32% 52% −20 points
Has a meta description 98% 90% +8 points
Description fits a search snippet 59% 61% −2 points
The page has an H1 50% 77% −27 points
Logical heading order 73% 62% +11 points
Topic is consistent across title, H1 and description 31% 57% −26 points
Images have descriptive alt text 91% 90% +1 point
Your page's HTML isn't oversized 100% 98% +2 points
Open Graph tags for sharing 79% 34% +45 points
Twitter/X card tags 85% 69% +16 points
XML sitemap is present and referenced 94% 70% +24 points
Missing pages return a real 404 91% 89% +2 points
Images are optimised 7% 16% −9 points
Language and charset declared 97% 89% +8 points
hreflang for language variants — 99% —
Analytics is installed 84% 72% +12 points
Search Console / Bing verification 80% 79% +1 point
A favicon is set 99% 95% +4 points
No meta-refresh redirect 99% 99% Level
Your content survives without JavaScript 99% 93% +6 points
Your answer is in the HTML 99% 92% +7 points
Buttons, links and fields have names 56% 37% +19 points
Semantic HTML landmarks 83% 53% +30 points
Content is scannable in self-contained chunks 100% 89% +11 points
Claims come with figures, quotes or sources 30% 54% −24 points
Section headings are phrased as questions 41% 22% +19 points
Reading the page is affordable for a machine 88% 87% +1 point
No hidden text written for an AI model 100% >99% Level
Sitemap dates tell a machine what changed 96% 63% +33 points
The links in llms.txt resolve 97% 87% +10 points
Author / publisher is clear 97% 47% +50 points
A machine-readable published / updated date 67% 13% +54 points
llms.txt is present and valid 33% 23% +10 points
Clean content for agents (Markdown) 1% 6% −5 points
Structured data is present 98% 53% +45 points
Structured data is valid 99% 97% +2 points
FAQ / Q&A schema — 44% —
Organization schema with sameAs 10% 27% −17 points
Right schema type for the page 21% 85% −64 points
Schema facts also appear in the page text — 54% —
Breadcrumb structured data — 23% —
AI crawlers aren't blocked 90% 89% +1 point
Automated visitors can reach your pages — — —
Engines are allowed to quote the page 100% 99% +1 point
Your page arrives quickly 95% 95% Level
AI bot rules are explicit and intentional 14% 16% −2 points
Content usage preferences declared 4% 5% −1 point
Resource-discovery Link headers 1% 1% Level
No broken links 88% 87% +1 point
Links don't point at redirects 90% 88% +2 points
Descriptive anchor text 100% 99% +1 point
Sensible internal/external link mix 99% 94% +5 points
Links are real links 74% 86% −12 points
Largest Contentful Paint (LCP) — — —
Cumulative Layout Shift (CLS) — — —
Interaction to Next Paint (INP) — — —
Page weight and render-blocking — — —
MCP Server Card 0% 1% −1 point
AI catalog 0% 1% −1 point
A2A Agent Card 0% <1% Level
WebMCP tools in the page 0% 2% −2 points
AI usage preferences (Content-Usage) 0% <1% Level
Licensing terms for AI (RSL) 0% <1% Level
Text-and-data-mining reservation (TDMRep) 1% <1% +1 point
Markdown version linked from the page 0% 1% −1 point
Content signals agree everywhere — — —
Agent Skills index 0% 1% −1 point
API catalog 0% 1% −1 point
OAuth authorization-server metadata 0% 3% −3 points
OAuth protected-resource metadata 0% 2% −2 points
OpenID Connect discovery 0% 2% −2 points
Web Bot Auth (operates a signed bot) 0% <1% Level
Universal Commerce Protocol manifest — 10% —
Auth.md agent registration 0% <1% Level
AI discovery via DNS 1% <1% +1 point

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

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