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Shopping & retail AI readiness statistics

In November 2026, we could only place a site in an industry where our scanner could read the page, so this page covers Shopping & retail sites we could read and says nothing about how many turned our scanner away.

Updated 13:07 UTC · November 2026

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

All sites on the State of the Web

See the Shopping & retail leaderboard

How Shopping & retail sites land

Every page we read gets a score out of 100, the number at the top of its report (how scoring works). Each row is a range of scores. Where too few sites score in the lowest ranges, they are joined into one row.

Not enough sites yet There are not enough sites yet to split them by score.

An industry is only known for a page our scanner could read, so these shares are of the Shopping & retail sites we could read.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

Better or worse

Not enough history yet.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

AI access

  • robots.txt disallows some AI crawlers 7%
  • robots.txt disallows major AI crawlers 2%
Show as a table
What we foundShare of sites
robots.txt disallows some AI crawlers7%
robots.txt disallows major AI crawlers2%

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

What Shopping & retail sites get right and wrong

Passed more often than on the average site: “Open Graph tags for sharing” (44%, against 23% of all sites); “OAuth authorization-server metadata” (20%, against 2% of all sites); “This page declares its canonical URL” (77%, against 59% of all sites). Least often passed: several checks that no Shopping & retail site we could read passed.

Every check, Shopping & retail against all sites

Share of sites that pass each check, over the sites the check applies to. The Gap column is the difference in percentage points between the two shares; a dash means not enough sites yet.

Check Shopping & retail sites All sites Gap (points)
Served over a secure HTTPS connection 100% >99% Level
HTTP redirects to HTTPS 85% 95% −10 points
No mixed (insecure) content 98% 99% −1 point
Core security headers are set 10% 9% +1 point
Not flagged for malware or phishing 100% 100% Level
No server version leakage 85% 94% −9 points
security.txt is published 7% 5% +2 points
Reached without a redirect chain 100% 99% +1 point
Caching or validation headers are set 92% 95% −3 points
The site settles on one host (www vs non-www) 80% 87% −7 points
robots.txt is present and not over-blocking 90% 91% −1 point
Not accidentally set to noindex 100% 99% +1 point
This page declares its canonical URL 77% 59% +18 points
Mobile viewport is set 85% 94% −9 points
Has a title tag 98% >99% −2 points
Title fits a search snippet 58% 59% −1 point
Has a meta description 93% 91% +2 points
Description fits a search snippet 57% 64% −7 points
The page has an H1 79% 87% −8 points
Logical heading order 57% 64% −7 points
Topic is consistent across title, H1 and description 59% 65% −6 points
Images have descriptive alt text 77% 96% −19 points
Your page's HTML isn't oversized 93% 99% −6 points
Open Graph tags for sharing 44% 23% +21 points
Twitter/X card tags 62% 75% −13 points
XML sitemap is present and referenced 72% 76% −4 points
Missing pages return a real 404 79% 93% −14 points
Images are optimised 30% 13% +17 points
Language and charset declared 93% 85% +8 points
hreflang for language variants — 99% —
Analytics is installed 57% 76% −19 points
Search Console / Bing verification 84% 82% +2 points
A favicon is set 93% 99% −6 points
No meta-refresh redirect 98% >99% −2 points
Your content survives without JavaScript 95% 97% −2 points
Your answer is in the HTML 92% 96% −4 points
Buttons, links and fields have names 37% 32% +5 points
Semantic HTML landmarks 59% 50% +9 points
Content is scannable in self-contained chunks 89% 94% −5 points
Claims come with figures, quotes or sources 53% 56% −3 points
Section headings are phrased as questions — 22% —
Reading the page is affordable for a machine 67% 92% −25 points
No hidden text written for an AI model 100% >99% Level
Sitemap dates tell a machine what changed 40% 68% −28 points
The links in llms.txt resolve — 84% —
Author / publisher is clear 49% 51% −2 points
A machine-readable published / updated date 11% 11% Level
llms.txt is present and valid 33% 29% +4 points
Clean content for agents (Markdown) 2% 4% −2 points
Structured data is present 57% 56% +1 point
Structured data is valid 97% 97% Level
FAQ / Q&A schema — 47% —
Organization schema with sameAs 31% 33% −2 points
Right schema type for the page 89% 95% −6 points
Schema facts also appear in the page text — 57% —
Breadcrumb structured data — 28% —
AI crawlers aren't blocked 87% 92% −5 points
Automated visitors can reach your pages — — —
Engines are allowed to quote the page 100% 99% +1 point
Your page arrives quickly 85% 97% −12 points
AI bot rules are explicit and intentional 13% 14% −1 point
Content usage preferences declared 3% 4% −1 point
Resource-discovery Link headers 0% 2% −2 points
No broken links 76% 87% −11 points
Links don't point at redirects 74% 92% −18 points
Descriptive anchor text 100% 99% +1 point
Sensible internal/external link mix 95% 96% −1 point
Links are real links 81% 92% −11 points
Largest Contentful Paint (LCP) — — —
Cumulative Layout Shift (CLS) — — —
Interaction to Next Paint (INP) — — —
Page weight and render-blocking — — —
MCP Server Card 0% 1% −1 point
AI catalog 0% 1% −1 point
A2A Agent Card 0% <1% Level
WebMCP tools in the page 0% <1% Level
AI usage preferences (Content-Usage) 2% <1% +2 points
Licensing terms for AI (RSL) 0% <1% Level
Text-and-data-mining reservation (TDMRep) 0% <1% Level
Markdown version linked from the page 0% 1% −1 point
Content signals agree everywhere — — —
Agent Skills index 0% 1% −1 point
API catalog 0% 1% −1 point
OAuth authorization-server metadata 20% 2% +18 points
OAuth protected-resource metadata 18% 2% +16 points
OpenID Connect discovery 18% 2% +16 points
Web Bot Auth (operates a signed bot) 0% <1% Level
Universal Commerce Protocol manifest — 7% —
Auth.md agent registration 0% <1% Level
AI discovery via DNS 0% <1% Level

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

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