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Finance & insurance AI readiness statistics

In November 2026, we could only place a site in an industry where our scanner could read the page, so this page covers Finance & insurance sites we could read and says nothing about how many turned our scanner away.

Updated 13:07 UTC · November 2026

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

All sites on the State of the Web

See the Finance & insurance leaderboard

How Finance & insurance sites land

Every page we read gets a score out of 100, the number at the top of its report (how scoring works). Each row is a range of scores. Where too few sites score in the lowest ranges, they are joined into one row.

  • 91–100 43%
  • 0–90 57%
Show as a table
ScoreShare of sites
91–10043%
0–9057%

An industry is only known for a page our scanner could read, so these shares are of the Finance & insurance sites we could read.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

Better or worse

Not enough history yet.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

AI access

  • robots.txt disallows some AI crawlers 3%
  • robots.txt disallows major AI crawlers 0%
Show as a table
What we foundShare of sites
robots.txt disallows some AI crawlers3%
robots.txt disallows major AI crawlers0%

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

What Finance & insurance sites get right and wrong

Passed more often than on the average site: “Topic is consistent across title, H1 and description” (78%, against 65% of all sites); “Search Console / Bing verification” (94%, against 82% of all sites); “Analytics is installed” (86%, against 76% of all sites). Least often passed: several checks that no Finance & insurance site we could read passed.

Every check, Finance & insurance against all sites

Share of sites that pass each check, over the sites the check applies to. The Gap column is the difference in percentage points between the two shares; a dash means not enough sites yet.

Check Finance & insurance sites All sites Gap (points)
Served over a secure HTTPS connection 100% >99% Level
HTTP redirects to HTTPS 97% 95% +2 points
No mixed (insecure) content 100% 99% +1 point
Core security headers are set 9% 9% Level
Not flagged for malware or phishing 100% 100% Level
No server version leakage 99% 94% +5 points
security.txt is published 2% 5% −3 points
Reached without a redirect chain 100% 99% +1 point
Caching or validation headers are set 96% 95% +1 point
The site settles on one host (www vs non-www) 90% 87% +3 points
robots.txt is present and not over-blocking 95% 91% +4 points
Not accidentally set to noindex 100% 99% +1 point
This page declares its canonical URL 57% 59% −2 points
Mobile viewport is set 93% 94% −1 point
Has a title tag 100% >99% Level
Title fits a search snippet 64% 59% +5 points
Has a meta description 93% 91% +2 points
Description fits a search snippet 69% 64% +5 points
The page has an H1 97% 87% +10 points
Logical heading order 61% 64% −3 points
Topic is consistent across title, H1 and description 78% 65% +13 points
Images have descriptive alt text 98% 96% +2 points
Your page's HTML isn't oversized 100% 99% +1 point
Open Graph tags for sharing 6% 23% −17 points
Twitter/X card tags 72% 75% −3 points
XML sitemap is present and referenced 82% 76% +6 points
Missing pages return a real 404 97% 93% +4 points
Images are optimised 4% 13% −9 points
Language and charset declared 87% 85% +2 points
hreflang for language variants — 99% —
Analytics is installed 86% 76% +10 points
Search Console / Bing verification 94% 82% +12 points
A favicon is set 98% 99% −1 point
No meta-refresh redirect 100% >99% Level
Your content survives without JavaScript 100% 97% +3 points
Your answer is in the HTML 99% 96% +3 points
Buttons, links and fields have names 27% 32% −5 points
Semantic HTML landmarks 57% 50% +7 points
Content is scannable in self-contained chunks 98% 94% +4 points
Claims come with figures, quotes or sources 61% 56% +5 points
Section headings are phrased as questions 16% 22% −6 points
Reading the page is affordable for a machine 90% 92% −2 points
No hidden text written for an AI model 100% >99% Level
Sitemap dates tell a machine what changed 76% 68% +8 points
The links in llms.txt resolve — 84% —
Author / publisher is clear 47% 51% −4 points
A machine-readable published / updated date 3% 11% −8 points
llms.txt is present and valid 30% 29% +1 point
Clean content for agents (Markdown) 5% 4% +1 point
Structured data is present 53% 56% −3 points
Structured data is valid 95% 97% −2 points
FAQ / Q&A schema — 47% —
Organization schema with sameAs 31% 33% −2 points
Right schema type for the page 89% 95% −6 points
Schema facts also appear in the page text — 57% —
Breadcrumb structured data — 28% —
AI crawlers aren't blocked 97% 92% +5 points
Automated visitors can reach your pages — — —
Engines are allowed to quote the page 100% 99% +1 point
Your page arrives quickly 97% 97% Level
AI bot rules are explicit and intentional 9% 14% −5 points
Content usage preferences declared 1% 4% −3 points
Resource-discovery Link headers 0% 2% −2 points
No broken links 85% 87% −2 points
Links don't point at redirects 93% 92% +1 point
Descriptive anchor text 100% 99% +1 point
Sensible internal/external link mix 100% 96% +4 points
Links are real links 91% 92% −1 point
Largest Contentful Paint (LCP) — — —
Cumulative Layout Shift (CLS) — — —
Interaction to Next Paint (INP) — — —
Page weight and render-blocking — — —
MCP Server Card 0% 1% −1 point
AI catalog 0% 1% −1 point
A2A Agent Card 0% <1% Level
WebMCP tools in the page 0% <1% Level
AI usage preferences (Content-Usage) 0% <1% Level
Licensing terms for AI (RSL) 0% <1% Level
Text-and-data-mining reservation (TDMRep) 0% <1% Level
Markdown version linked from the page 0% 1% −1 point
Content signals agree everywhere — — —
Agent Skills index 0% 1% −1 point
API catalog 0% 1% −1 point
OAuth authorization-server metadata 0% 2% −2 points
OAuth protected-resource metadata 0% 2% −2 points
OpenID Connect discovery 0% 2% −2 points
Web Bot Auth (operates a signed bot) 0% <1% Level
Universal Commerce Protocol manifest — 7% —
Auth.md agent registration 0% <1% Level
AI discovery via DNS 0% <1% Level

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

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