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Health & wellness AI readiness statistics

In November 2026, we could only place a site in an industry where our scanner could read the page, so this page covers Health & wellness sites we could read and says nothing about how many turned our scanner away.

Updated 13:07 UTC · November 2026

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

All sites on the State of the Web

See the Health & wellness leaderboard

How Health & wellness sites land

Every page we read gets a score out of 100, the number at the top of its report (how scoring works). Each row is a range of scores. Where too few sites score in the lowest ranges, they are joined into one row.

  • 91–100 36%
  • 81–90 41%
  • 0–80 23%
Show as a table
ScoreShare of sites
91–10036%
81–9041%
0–8023%

An industry is only known for a page our scanner could read, so these shares are of the Health & wellness sites we could read.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

Better or worse

Not enough history yet.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

AI access

  • robots.txt disallows some AI crawlers 1%
  • robots.txt disallows major AI crawlers 0%
Show as a table
What we foundShare of sites
robots.txt disallows some AI crawlers1%
robots.txt disallows major AI crawlers0%

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

What Health & wellness sites get right and wrong

Passed more often than on the average site: “Topic is consistent across title, H1 and description” (74%, against 65% of all sites); “Analytics is installed” (84%, against 76% of all sites); “AI crawlers aren't blocked” (99%, against 92% of all sites). Least often passed: several checks that no Health & wellness site we could read passed.

Every check, Health & wellness against all sites

Share of sites that pass each check, over the sites the check applies to. The Gap column is the difference in percentage points between the two shares; a dash means not enough sites yet.

Check Health & wellness sites All sites Gap (points)
Served over a secure HTTPS connection 100% >99% Level
HTTP redirects to HTTPS 99% 95% +4 points
No mixed (insecure) content 100% 99% +1 point
Core security headers are set 3% 9% −6 points
Not flagged for malware or phishing 100% 100% Level
No server version leakage 96% 94% +2 points
security.txt is published 3% 5% −2 points
Reached without a redirect chain 100% 99% +1 point
Caching or validation headers are set 96% 95% +1 point
The site settles on one host (www vs non-www) 86% 87% −1 point
robots.txt is present and not over-blocking 93% 91% +2 points
Not accidentally set to noindex 100% 99% +1 point
This page declares its canonical URL 51% 59% −8 points
Mobile viewport is set 96% 94% +2 points
Has a title tag 100% >99% Level
Title fits a search snippet 61% 59% +2 points
Has a meta description 98% 91% +7 points
Description fits a search snippet 59% 64% −5 points
The page has an H1 93% 87% +6 points
Logical heading order 59% 64% −5 points
Topic is consistent across title, H1 and description 74% 65% +9 points
Images have descriptive alt text 98% 96% +2 points
Your page's HTML isn't oversized 100% 99% +1 point
Open Graph tags for sharing 12% 23% −11 points
Twitter/X card tags 67% 75% −8 points
XML sitemap is present and referenced 73% 76% −3 points
Missing pages return a real 404 97% 93% +4 points
Images are optimised 6% 13% −7 points
Language and charset declared 80% 85% −5 points
hreflang for language variants — 99% —
Analytics is installed 84% 76% +8 points
Search Console / Bing verification 82% 82% Level
A favicon is set 99% 99% Level
No meta-refresh redirect 100% >99% Level
Your content survives without JavaScript 100% 97% +3 points
Your answer is in the HTML 99% 96% +3 points
Buttons, links and fields have names 24% 32% −8 points
Semantic HTML landmarks 48% 50% −2 points
Content is scannable in self-contained chunks 97% 94% +3 points
Claims come with figures, quotes or sources 57% 56% +1 point
Section headings are phrased as questions 24% 22% +2 points
Reading the page is affordable for a machine 97% 92% +5 points
No hidden text written for an AI model 100% >99% Level
Sitemap dates tell a machine what changed 75% 68% +7 points
The links in llms.txt resolve — 84% —
Author / publisher is clear 43% 51% −8 points
A machine-readable published / updated date 9% 11% −2 points
llms.txt is present and valid 23% 29% −6 points
Clean content for agents (Markdown) 1% 4% −3 points
Structured data is present 45% 56% −11 points
Structured data is valid 100% 97% +3 points
FAQ / Q&A schema 24% 47% −23 points
Organization schema with sameAs 20% 33% −13 points
Right schema type for the page 98% 95% +3 points
Schema facts also appear in the page text 53% 57% −4 points
Breadcrumb structured data — 28% —
AI crawlers aren't blocked 99% 92% +7 points
Automated visitors can reach your pages — — —
Engines are allowed to quote the page 100% 99% +1 point
Your page arrives quickly 98% 97% +1 point
AI bot rules are explicit and intentional 6% 14% −8 points
Content usage preferences declared 1% 4% −3 points
Resource-discovery Link headers 1% 2% −1 point
No broken links 88% 87% +1 point
Links don't point at redirects 96% 92% +4 points
Descriptive anchor text 99% 99% Level
Sensible internal/external link mix 97% 96% +1 point
Links are real links 95% 92% +3 points
Largest Contentful Paint (LCP) — — —
Cumulative Layout Shift (CLS) — — —
Interaction to Next Paint (INP) — — —
Page weight and render-blocking — — —
MCP Server Card 0% 1% −1 point
AI catalog 0% 1% −1 point
A2A Agent Card 0% <1% Level
WebMCP tools in the page 1% <1% +1 point
AI usage preferences (Content-Usage) 0% <1% Level
Licensing terms for AI (RSL) 0% <1% Level
Text-and-data-mining reservation (TDMRep) 0% <1% Level
Markdown version linked from the page 1% 1% Level
Content signals agree everywhere — — —
Agent Skills index 0% 1% −1 point
API catalog 0% 1% −1 point
OAuth authorization-server metadata 1% 2% −1 point
OAuth protected-resource metadata 0% 2% −2 points
OpenID Connect discovery 1% 2% −1 point
Web Bot Auth (operates a signed bot) 0% <1% Level
Universal Commerce Protocol manifest — 7% —
Auth.md agent registration 0% <1% Level
AI discovery via DNS 0% <1% Level

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

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