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Agencies & professional services AI readiness statistics

In November 2026, we could only place a site in an industry where our scanner could read the page, so this page covers Agencies & professional services sites we could read and says nothing about how many turned our scanner away.

Updated 13:07 UTC · November 2026

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

All sites on the State of the Web

See the Agencies & professional services leaderboard

How Agencies & professional services sites land

Every page we read gets a score out of 100, the number at the top of its report (how scoring works). Each row is a range of scores. Where too few sites score in the lowest ranges, they are joined into one row.

  • 91–100 47%
  • 81–90 35%
  • 0–80 18%
Show as a table
ScoreShare of sites
91–10047%
81–9035%
0–8018%

An industry is only known for a page our scanner could read, so these shares are of the Agencies & professional services sites we could read.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

Better or worse

Not enough history yet.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

AI access

  • robots.txt disallows some AI crawlers 5%
  • robots.txt disallows major AI crawlers 1%
Show as a table
What we foundShare of sites
robots.txt disallows some AI crawlers5%
robots.txt disallows major AI crawlers1%

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

What Agencies & professional services sites get right and wrong

Passed more often than on the average site: “Author / publisher is clear” (57%, against 51% of all sites); “Has a meta description” (97%, against 91% of all sites); “The page has an H1” (93%, against 87% of all sites). Least often passed: several checks that no Agencies & professional services site we could read passed.

Every check, Agencies & professional services against all sites

Share of sites that pass each check, over the sites the check applies to. The Gap column is the difference in percentage points between the two shares; a dash means not enough sites yet.

Check Agencies & professional services sites All sites Gap (points)
Served over a secure HTTPS connection 100% >99% Level
HTTP redirects to HTTPS 97% 95% +2 points
No mixed (insecure) content 99% 99% Level
Core security headers are set 6% 9% −3 points
Not flagged for malware or phishing 100% 100% Level
No server version leakage 96% 94% +2 points
security.txt is published 3% 5% −2 points
Reached without a redirect chain >99% 99% +1 point
Caching or validation headers are set 96% 95% +1 point
The site settles on one host (www vs non-www) 90% 87% +3 points
robots.txt is present and not over-blocking 92% 91% +1 point
Not accidentally set to noindex 99% 99% Level
This page declares its canonical URL 56% 59% −3 points
Mobile viewport is set 97% 94% +3 points
Has a title tag 100% >99% Level
Title fits a search snippet 61% 59% +2 points
Has a meta description 97% 91% +6 points
Description fits a search snippet 65% 64% +1 point
The page has an H1 93% 87% +6 points
Logical heading order 65% 64% +1 point
Topic is consistent across title, H1 and description 69% 65% +4 points
Images have descriptive alt text 98% 96% +2 points
Your page's HTML isn't oversized >99% 99% +1 point
Open Graph tags for sharing 20% 23% −3 points
Twitter/X card tags 77% 75% +2 points
XML sitemap is present and referenced 79% 76% +3 points
Missing pages return a real 404 95% 93% +2 points
Images are optimised 11% 13% −2 points
Language and charset declared 84% 85% −1 point
hreflang for language variants 100% 99% +1 point
Analytics is installed 78% 76% +2 points
Search Console / Bing verification 83% 82% +1 point
A favicon is set 99% 99% Level
No meta-refresh redirect 100% >99% Level
Your content survives without JavaScript 98% 97% +1 point
Your answer is in the HTML 98% 96% +2 points
Buttons, links and fields have names 32% 32% Level
Semantic HTML landmarks 50% 50% Level
Content is scannable in self-contained chunks 97% 94% +3 points
Claims come with figures, quotes or sources 48% 56% −8 points
Section headings are phrased as questions 21% 22% −1 point
Reading the page is affordable for a machine 94% 92% +2 points
No hidden text written for an AI model 100% >99% Level
Sitemap dates tell a machine what changed 65% 68% −3 points
The links in llms.txt resolve 85% 84% +1 point
Author / publisher is clear 57% 51% +6 points
A machine-readable published / updated date 10% 11% −1 point
llms.txt is present and valid 30% 29% +1 point
Clean content for agents (Markdown) 2% 4% −2 points
Structured data is present 60% 56% +4 points
Structured data is valid 97% 97% Level
FAQ / Q&A schema 47% 47% Level
Organization schema with sameAs 37% 33% +4 points
Right schema type for the page 98% 95% +3 points
Schema facts also appear in the page text 45% 57% −12 points
Breadcrumb structured data — 28% —
AI crawlers aren't blocked 94% 92% +2 points
Automated visitors can reach your pages — — —
Engines are allowed to quote the page >99% 99% +1 point
Your page arrives quickly 98% 97% +1 point
AI bot rules are explicit and intentional 12% 14% −2 points
Content usage preferences declared 5% 4% +1 point
Resource-discovery Link headers 1% 2% −1 point
No broken links 87% 87% Level
Links don't point at redirects 95% 92% +3 points
Descriptive anchor text 99% 99% Level
Sensible internal/external link mix 97% 96% +1 point
Links are real links 94% 92% +2 points
Largest Contentful Paint (LCP) — — —
Cumulative Layout Shift (CLS) — — —
Interaction to Next Paint (INP) — — —
Page weight and render-blocking — — —
MCP Server Card <1% 1% −1 point
AI catalog <1% 1% −1 point
A2A Agent Card <1% <1% Level
WebMCP tools in the page <1% <1% Level
AI usage preferences (Content-Usage) 0% <1% Level
Licensing terms for AI (RSL) 0% <1% Level
Text-and-data-mining reservation (TDMRep) <1% <1% Level
Markdown version linked from the page 1% 1% Level
Content signals agree everywhere — — —
Agent Skills index <1% 1% −1 point
API catalog <1% 1% −1 point
OAuth authorization-server metadata 1% 2% −1 point
OAuth protected-resource metadata 1% 2% −1 point
OpenID Connect discovery 1% 2% −1 point
Web Bot Auth (operates a signed bot) 0% <1% Level
Universal Commerce Protocol manifest — 7% —
Auth.md agent registration <1% <1% Level
AI discovery via DNS 0% <1% Level

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

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