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Travel & hospitality AI readiness statistics

In November 2026, we could only place a site in an industry where our scanner could read the page, so this page covers Travel & hospitality sites we could read and says nothing about how many turned our scanner away.

Updated 13:07 UTC · November 2026

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

All sites on the State of the Web

See the Travel & hospitality leaderboard

How Travel & hospitality sites land

Every page we read gets a score out of 100, the number at the top of its report (how scoring works). Each row is a range of scores. Where too few sites score in the lowest ranges, they are joined into one row.

Not enough sites yet There are not enough sites yet to split them by score.

An industry is only known for a page our scanner could read, so these shares are of the Travel & hospitality sites we could read.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

Better or worse

Not enough history yet.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

AI access

  • robots.txt disallows some AI crawlers 5%
  • robots.txt disallows major AI crawlers 1%
Show as a table
What we foundShare of sites
robots.txt disallows some AI crawlers5%
robots.txt disallows major AI crawlers1%

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

What Travel & hospitality sites get right and wrong

Passed more often than on the average site: “Content is scannable in self-contained chunks” (99%, against 94% of all sites); “Right schema type for the page” (100%, against 95% of all sites); “Reading the page is affordable for a machine” (96%, against 92% of all sites). Least often passed: several checks that no Travel & hospitality site we could read passed.

Every check, Travel & hospitality against all sites

Share of sites that pass each check, over the sites the check applies to. The Gap column is the difference in percentage points between the two shares; a dash means not enough sites yet.

Check Travel & hospitality sites All sites Gap (points)
Served over a secure HTTPS connection 100% >99% Level
HTTP redirects to HTTPS 97% 95% +2 points
No mixed (insecure) content 100% 99% +1 point
Core security headers are set 6% 9% −3 points
Not flagged for malware or phishing 100% 100% Level
No server version leakage 94% 94% Level
security.txt is published 3% 5% −2 points
Reached without a redirect chain 100% 99% +1 point
Caching or validation headers are set 95% 95% Level
The site settles on one host (www vs non-www) 91% 87% +4 points
robots.txt is present and not over-blocking 91% 91% Level
Not accidentally set to noindex 100% 99% +1 point
This page declares its canonical URL 47% 59% −12 points
Mobile viewport is set 96% 94% +2 points
Has a title tag 100% >99% Level
Title fits a search snippet 56% 59% −3 points
Has a meta description 85% 91% −6 points
Description fits a search snippet 64% 64% Level
The page has an H1 87% 87% Level
Logical heading order 62% 64% −2 points
Topic is consistent across title, H1 and description 61% 65% −4 points
Images have descriptive alt text 99% 96% +3 points
Your page's HTML isn't oversized 100% 99% +1 point
Open Graph tags for sharing 20% 23% −3 points
Twitter/X card tags 68% 75% −7 points
XML sitemap is present and referenced 71% 76% −5 points
Missing pages return a real 404 96% 93% +3 points
Images are optimised 12% 13% −1 point
Language and charset declared 77% 85% −8 points
hreflang for language variants — 99% —
Analytics is installed 76% 76% Level
Search Console / Bing verification 73% 82% −9 points
A favicon is set 99% 99% Level
No meta-refresh redirect 100% >99% Level
Your content survives without JavaScript 97% 97% Level
Your answer is in the HTML 99% 96% +3 points
Buttons, links and fields have names 22% 32% −10 points
Semantic HTML landmarks 48% 50% −2 points
Content is scannable in self-contained chunks 99% 94% +5 points
Claims come with figures, quotes or sources 57% 56% +1 point
Section headings are phrased as questions 13% 22% −9 points
Reading the page is affordable for a machine 96% 92% +4 points
No hidden text written for an AI model 100% >99% Level
Sitemap dates tell a machine what changed 59% 68% −9 points
The links in llms.txt resolve — 84% —
Author / publisher is clear 46% 51% −5 points
A machine-readable published / updated date 10% 11% −1 point
llms.txt is present and valid 18% 29% −11 points
Clean content for agents (Markdown) 1% 4% −3 points
Structured data is present 51% 56% −5 points
Structured data is valid 98% 97% +1 point
FAQ / Q&A schema — 47% —
Organization schema with sameAs 28% 33% −5 points
Right schema type for the page 100% 95% +5 points
Schema facts also appear in the page text — 57% —
Breadcrumb structured data — 28% —
AI crawlers aren't blocked 94% 92% +2 points
Automated visitors can reach your pages — — —
Engines are allowed to quote the page 100% 99% +1 point
Your page arrives quickly 97% 97% Level
AI bot rules are explicit and intentional 6% 14% −8 points
Content usage preferences declared 1% 4% −3 points
Resource-discovery Link headers 1% 2% −1 point
No broken links 83% 87% −4 points
Links don't point at redirects 95% 92% +3 points
Descriptive anchor text 100% 99% +1 point
Sensible internal/external link mix 96% 96% Level
Links are real links 95% 92% +3 points
Largest Contentful Paint (LCP) — — —
Cumulative Layout Shift (CLS) — — —
Interaction to Next Paint (INP) — — —
Page weight and render-blocking — — —
MCP Server Card 0% 1% −1 point
AI catalog 0% 1% −1 point
A2A Agent Card 0% <1% Level
WebMCP tools in the page 0% <1% Level
AI usage preferences (Content-Usage) 0% <1% Level
Licensing terms for AI (RSL) 0% <1% Level
Text-and-data-mining reservation (TDMRep) 0% <1% Level
Markdown version linked from the page 0% 1% −1 point
Content signals agree everywhere — — —
Agent Skills index 0% 1% −1 point
API catalog 0% 1% −1 point
OAuth authorization-server metadata 0% 2% −2 points
OAuth protected-resource metadata 0% 2% −2 points
OpenID Connect discovery 0% 2% −2 points
Web Bot Auth (operates a signed bot) 0% <1% Level
Universal Commerce Protocol manifest — 7% —
Auth.md agent registration 0% <1% Level
AI discovery via DNS 0% <1% Level

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

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