Research

Webflow AI readiness statistics

In November 2026, we could only tell which sites run on Webflow where our scanner could read the page, so this page covers those sites and says nothing about how many turned our scanner away.

Updated 16:07 UTC · November 2026

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

All sites on the State of the Web

How Webflow sites land

Every page we read gets a score out of 100, the number at the top of its report (how scoring works). Each row is a range of scores. Where too few sites score in the lowest ranges, they are joined into one row.

  • 91–100 40%
  • 81–90 39%
  • 0–80 22%
Show as a table
Share of Webflow sites in each score range
ScoreShare of sites
91–10040%
81–9039%
0–8022%

A platform is only detectable on a page our scanner could read, so these shares are of the Webflow sites we could read.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

Better or worse

Not enough history yet.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

AI access

  • robots.txt disallows some AI crawlers 3%
  • robots.txt disallows major AI crawlers <1%
Show as a table
How Webflow sites treat AI crawlers
What we foundShare of sites
robots.txt disallows some AI crawlers3%
robots.txt disallows major AI crawlers<1%

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

What Webflow sites get right and wrong

Passed more often than on the average site: “Analytics is installed” (86%, against 76% of all sites); “Has a meta description” (96%, against 88% of all sites); “The page has an H1” (94%, against 86% of all sites). Least often passed: several checks that no Webflow site we could read passed.

Every check, Webflow against all sites

Share of sites that pass each check, over the sites the check applies to. The Gap column is the difference in percentage points between the two shares; a dash means not enough sites yet.

Webflow sites against all sites: share passing each check
Check Webflow sites All sites Gap (points)
Served over a secure HTTPS connection 100% >99% Level
HTTP redirects to HTTPS 99% 95% +4 points
No mixed (insecure) content >99% 99% +1 point
Core security headers are set 2% 8% −6 points
Not flagged for malware or phishing 100% 100% Level
No server version leakage >99% 94% +6 points
security.txt is published 2% 4% −2 points
Reached without a redirect chain 99% 99% Level
Caching or validation headers are set >99% 95% +5 points
The site settles on one host (www vs non-www) 93% 87% +6 points
robots.txt is present and not over-blocking 93% 91% +2 points
Not accidentally set to noindex >99% 99% +1 point
This page declares its canonical URL 51% 59% −8 points
Mobile viewport is set 98% 94% +4 points
Has a title tag 100% >99% Level
Title fits a search snippet 60% 58% +2 points
Has a meta description 96% 88% +8 points
Description fits a search snippet 63% 65% −2 points
The page has an H1 94% 86% +8 points
Logical heading order 64% 63% +1 point
Topic is consistent across title, H1 and description 68% 64% +4 points
Images have descriptive alt text 99% 95% +4 points
Your page's HTML isn't oversized >99% 99% +1 point
Open Graph tags for sharing 4% 23% −19 points
Twitter/X card tags 76% 75% +1 point
XML sitemap is present and referenced 77% 75% +2 points
Missing pages return a real 404 >99% 94% +6 points
Images are optimised 3% 13% −10 points
Language and charset declared 81% 85% −4 points
hreflang for language variants 100% 99% +1 point
Analytics is installed 86% 76% +10 points
Search Console / Bing verification 85% 81% +4 points
A favicon is set >99% 99% +1 point
No meta-refresh redirect 100% >99% Level
Your content survives without JavaScript 99% 97% +2 points
Your answer is in the HTML 98% 96% +2 points
Buttons, links and fields have names 23% 30% −7 points
Semantic HTML landmarks 45% 50% −5 points
Content is scannable in self-contained chunks 97% 94% +3 points
Claims come with figures, quotes or sources 59% 55% +4 points
Section headings are phrased as questions 20% 22% −2 points
Reading the page is affordable for a machine — 76% —
No hidden text written for an AI model — 99% —
Sitemap dates tell a machine what changed — 52% —
The links in llms.txt resolve — 91% —
Author / publisher is clear 46% 50% −4 points
A machine-readable published / updated date 2% 10% −8 points
llms.txt is present and valid 26% 28% −2 points
Clean content for agents (Markdown) 3% 4% −1 point
Structured data is present 50% 56% −6 points
Structured data is valid 97% 97% Level
FAQ / Q&A schema 41% 46% −5 points
Organization schema with sameAs 34% 33% +1 point
Right schema type for the page 98% 94% +4 points
Schema facts also appear in the page text 57% 57% Level
Breadcrumb structured data — 28% —
AI crawlers aren't blocked 97% 92% +5 points
Automated visitors can reach your pages — — —
Engines are allowed to quote the page 100% 99% +1 point
Your page arrives quickly 99% 97% +2 points
AI bot rules are explicit and intentional 9% 13% −4 points
Content usage preferences declared 2% 4% −2 points
Resource-discovery Link headers <1% 1% −1 point
No broken links 89% 87% +2 points
Links don't point at redirects 98% 93% +5 points
Descriptive anchor text 99% 99% Level
Sensible internal/external link mix 97% 96% +1 point
Links are real links 95% 93% +2 points
Largest Contentful Paint (LCP) — — —
Cumulative Layout Shift (CLS) — — —
Interaction to Next Paint (INP) — — —
Page weight and render-blocking — — —
MCP Server Card <1% 1% −1 point
AI catalog <1% 1% −1 point
A2A Agent Card 0% <1% Level
WebMCP tools in the page <1% <1% Level
AI usage preferences (Content-Usage) 0% <1% Level
Licensing terms for AI (RSL) 0% <1% Level
Text-and-data-mining reservation (TDMRep) <1% <1% Level
Markdown version linked from the page <1% 1% −1 point
Content signals agree everywhere — — —
Agent Skills index <1% 1% −1 point
API catalog <1% 1% −1 point
OAuth authorization-server metadata <1% 3% −3 points
OAuth protected-resource metadata <1% 2% −2 points
OpenID Connect discovery <1% 2% −2 points
Web Bot Auth (operates a signed bot) <1% <1% Level
Universal Commerce Protocol manifest 0% 7% −7 points
Auth.md agent registration <1% <1% Level
AI discovery via DNS 0% <1% Level

On Webflow sites the Open Graph check almost always falls short on one tag, og:url, the page's own address: Webflow's page settings have no field for it. The title, description and image are usually there.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

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