How do I read the State of the Web and share a figure from it?
Press State of the Web in the footer. The page shows what share of the sites we scanned pass each check, and how that is changing. Use the figure’s own panel, Embed or share this figure, to copy an embed code or share text, and use the JSON and CSV links to download the data. Use Copy citation under How to cite this, and say which month the figures are from, because they change every hour.
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Open the page and pick a view
Press State of the Web in the footer. At the top, All sites counts every site we have scanned, and Scanned by visitors counts only the ones people scanned themselves. The list under On this page jumps to each section, such as Where sites differ, Every check and Change over time.
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Read what a figure counts
Each site counts once, on its latest scan of its home page, and a www and a bare-domain address are different sites. The sample is the sites we have scanned, mostly from lists we scan for research, so it is not a random sample of the web. Method, near the bottom, says exactly what a figure counts and what “turned our scanner away” means.
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Open a platform or an industry
Near the top, the page lists platforms such as WordPress or Webflow, and industries such as Shopping & retail or Software & SaaS. Press one to see the same figures for just those sites. An industry page also links to that industry’s leaderboard.
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Share or embed a figure
Under a headline figure, press Embed or share this figure. Choose Embed style, Dark or Light. Press Copy embed code to copy an iframe snippet you can paste into your own page, and press Copy text under Text to share to copy a sentence for a post. Press Copy link beside a section heading to link straight to it.
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Download the data and cite it
The figures can be downloaded as JSON and as CSV from the links beside the share panel. Under How to cite this, press Copy citation, and keep the month in the citation: the figures are refreshed every hour.
The why behind it
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